Obama's climate change minister, Nobel-prize winning scientist, Steven Chu, is promoting an idea which is elegant in its simplicity (and akin to FiT philosophy). Paint roofs white! Buy white cars. Use pale colours for tarmac, car parks and pavements. Why? To reflect sunlight back into space. Dark materials retain heat and cause infrared radiation, adding to global warming. In winter, white roofs reflect escaping heat back into buildings. The dramatic energy savings are similar to those we'd get from letting traffic filter instead of making it queue at gas-guzzling traffic lights. Article
here.
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