Free to Move

Think! My foot!

Councils and the DfT pride themselves on their shiny new road safety campaign, Think! Along stretches of road such as the A39, panels announce road death numbers, and road signs shout Think! Will that help? For one thing, the signs take our eyes off the road. For another, they assume that road deaths are due to bad driving. Above all, they fail to recognise the role that defective regulation and road design play in creating the circumstances in which "accidents" are inevitable.

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